Some Thoughts About Unprofitable Customers In The Software Industry
Many customers make use of the 7-day-free trial of my software. A few of them contact me with long series of support emails, that fill almost the entire trial period. They mostly need help with setting up features or customizations (which are not included in the product, but there is of course no hard limit when to say no), or they have trouble with their payment, or another plugin is doing something weird and until I have figured that out, I cannot be sure if this isn’t a bug. From the current selling price of $47, after paying fees to the sales platform and Paypal, I receive around $37, which still is gross income because I need to pay taxes and health insurance and finance my equipment and the Internet connection and my website and the software etc. You can imagine that this amount has already disappeared through a bundle of lengthy support threads for one of those mentioned trial customers. So it is really funny (or should I say: absurd?) how some of these …